LinkedIn Hosts Obama; Jon Stewart Mocks LinkedIn

The President came to California this week to do a little fundraising and hold a jobs town hall meeting.

Neither of those were particularly noteworthy except that the townhaller was hosted by LinkedIn in Silicon Valley, with 80,000 people watching a live feed of the event.

During the hour-long meeting, Obama pitched his jobs bill, and fielded a variety of questions, most dealing with his plans to boost the economy, with others expressing concern about the future of Social Security and Medicare.

From a recruiting view, what was particularly interesting was the significance of the event for LinkedIn. If anyone had any lingering doubt that the business networking site was laser-focused on recruiting, the town hall meeting swept that away.

The White House hand-picked LinkedIn to host the jobs forum, at which the company’s CEO Jeff Weiner moderated. In a post-event interview, Weiner said, “We’re first and foremost very appreciative to the President and to the White House for recognizing the platform as a way to get the word out there.”

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The San Francisco Chronicle‘s report on the event quoted a public relations consultant who called it “a coup of enormous value to the company and its brand.”

After last night’s bit by Jon Stewart on The Daily Show, that value may be just a bit less enormous. I won’t spoil the clip for you, but Ill tell you it’s hysterical, particularly the part about how LinkedIn “helps” people find jobs. Enjoy.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


4 Comments on “LinkedIn Hosts Obama; Jon Stewart Mocks LinkedIn

  1. Comparison to Craigslist is the best part 🙂 But still, big love to LinkedIn, I’ve found *so* many fantastic candidates and unlike Facebook, no one I went to high school with is spamming me on LI!!!! 🙂

  2. ROFL!!!!!!!! I LOVE Linkedin. I pitch it constantly. But this had me laughing. Like I posted a couple days back, any company that can get the President to do a one-hour long informercial …. nicely done LI. Nicely done.

    Hey, at least it wasn’t as bad as the Dave Lefkow Bacaiaise skit John Steward did. He hasn’t been too kind to the recruiting industry at large.

  3. Watched this yesterday and was laughing out loud! Though I love LI and was one of its early adopters, I think they have a much higher opinion of what they do than many of us out there think…

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