Little Rock, Arkansas, says it doesn’t want Amazon’s new headquarters — and does so in a breakup video (embedded below) telling Amazon it’s smart, sexy, rich, and has a lot going for it. “You’ll find what you’re looking for, but it’s just not us,” Little Rock says in the spot.
It’s all a subtle way, as you’ll see, for Little Rock to promote itself to potential employees who could relocate the city. (If this sounds familiar, think Madison, Wisconsin, York, Pennsylvania, Minneapolis, and the Yukon, among many others.)
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A similar, full-page, fake-breakup ad in the Washington Post was also used by Little Rock yesterday to cleverly tout itself. Anyhow, the video’s below.
Hmmm. I wonder if the folks at that little company in Bentonville, AR might have had a say in this…