Make a Contact, Find a Job and Get a Pair of Jeans

Talk about win-win. There’s a job networking event tonight in San Francisco where everyone comes away with at least a new pair of designer jeans.

!IT Jeans is giving away jeans that retail for around $65-$70 a pair to everyone who shows up with proof they’re unemployed and proof they tweeted or posted to Facebook about the event at Lime, a retro-60s restaurant and bar in San Francisco’s hip Castro district.

With the jeans carrying names like “Hottie,” “Industry,” “Dream Diva,” and “Studio,” don’t expect to see any resume-carrying, tie-wearing, business-suited, job-seeking mid-managers at this event. But it also doesn’t look to be just a group of 20- and 30-year-olds surprised to be out of work. Judging by the profiles on the MeetUp site that the Bay Area Job Seekers & Professionals Looking to Network group calls home, there’s a curious mix of talent coming to make contacts and learn how to get into consulting, which is the theme of the evnt.

According to the description, “This event will also focus around the theme of ‘Creating your Consulting Career,’ which simply put, means how to focus your job search efforts on consulting positions instead of permanent positions.”

One of the sponsors of the networking event, the MeetUp group is organized by Mark Thomas, CEO of the equally curious job site, WorkYourCareer. It’s a sort of job board that incorporates classic job postings with an interview auction. Participants apply for a job in the usual way, with one exception: neither application nor resume may carry contact information. If an employer shows interest, the job seeker is invited to bid for an interview. The top bid gets the pick of interview time, with other bidders winning slots until they’re filled.

And yes, the job seeker must pay; most credit cards are accepted.

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Thomas, whom we couldn’t reach, also has Pointing back to WorkYourCareer, it seems to have faded with the recession. Its business concept, though, is similar to the many bounty programs that have been tried over the years. Job seekers who accept a job with an employer participating in the MoneyBackJobs program get paid between 4 and 10 percent after 30 days on the job. There are some hoops they have to go through, but the concept is fundamentally bounty.

Tonight’s event, however, is free and open to all job seeking members of the MeetUp group or co-sponsors and, both of them national networking groups for the laid-off and unemployed. Recruiters from IKON, LOLApps, Jobspring Partners, and Magley & Associates are expected, says Slipsquad.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


2 Comments on “Make a Contact, Find a Job and Get a Pair of Jeans

  1. I thought this was a great idea, mostly because it’s a good demonstration of a company recognizing that getting people to take specific action on their behalf (especially when it’s a word-of-mouth action) has significant value, and are prepared to pony up for it.

    I’ll bet this event created a whole lot of long-term brand loyalty that may seem expensive now, but will pay nice dividends later.

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