Money and Online Are How to Reach Nursing Students

A new survey says students choose nursing because they want to help people. But the money doesn’t hurt.

The student nurses who frequent CampusRN by a margin of 4 to 1 say  they chose a nursing career for altruistic reasons. Even after a year or two of chemistry, biology, anatomy, and other challenging classes, 98 percent said they would still choose a healthcare career.

At the same time, 54 percent of the students taking the survey said salary is their No. 1 consideration in picking an employer. Close behind are hours and schedule, benefits, and the quality of management and staff, each with 45 percent.

CampusRN, which, as its name suggests is a niche career site for nursing students, conducted the survey in conjunction with Bernard Hodes. As do most of these online surveys, the report cautions not to draw far-reaching conclusions since the 661 respondents came exclusively from the CampusRN site and chose to participate, coaxed by a contest and $5.

Still, the results ring true (a comment that must be like a poke in the eye to our statistics professor). They jibe with other nursing surveys in the areas of demographics and career motivation. And (here I go again professor) there’s no reason to think the students who frequent CampusRN are much different from other nursing students, besides being more attuned to the Internet and willing to take a survey.

More directly of interest for recruiters, though, are the findings of how students seek or expect to seek jobs when the time comes. As might be expected from a survey conducted online, digital sources dominate, with 83 percent of the survey takers mentioning one or more online sources. Half mentioned healthcare or nursing specialty job boards.

Career fairs also were mentioned by half the respondents as a place to look for work. Clinical rotations are also a source of jobs and leads for 40 percent. In fact, in the report written by Hodes, rotations and externships were found to be among the most effective ways a student has of finding out what it would be like to actually work for a particular employer. “Clinical rotations are perceived as very effective at conveying a realistic perception of work environment,” says the report.

There are plenty more nuggets for recruiters. For instance, you won’t find most of these students by doing a resume search; 60 percent have not posted anywhere. Of those who have, 20 percent have posted to CampusRN, while 12 percent have posted to Monster and about the same to CareerBuilder and HotJobs.

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Pay close attention to your career site. Almost 80 percent of the respondents said they look there for information about prospective employers. They notice what you don’t have. Somewhat more than a third of the students say these sites lack crucial information such as career development, benefits, and continuing education offerings.

Don’t want your career site to go into detail about some of those things? You should know these students spend an average of 3.6 hours a week on social networking sites like Facebook, MySpace, and CampusRN2RN. The survey doesn’t say what they exactly do there, but at least occasionally asking about an employer would be a good guess. (There goes that A we got in statistics.) After all, 43 percent of the students are willing to hear from a recruiter connecting with them via a social network.

The report includes a section entitled Recruiter Checklist. Scan it, if all you have time for is a quick read.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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2 Comments on “Money and Online Are How to Reach Nursing Students

  1. This article does not mention how these prospective job seekers find the employer’s career site. Large job board sites like Monster actually help employers either brand themselves as an employer of choice in the area by providing enhanced job branded job postings and banner advertising.

    Branded job postings can provide the job seeker with key information that they need to decide if the employer is of interested and warrants further research of the facility.

  2. The results are similar to AfterCollege’s recent student survey, but with some important notes to mention. On social networking, yes, the majority of students, including nursing students, are on those sites. But it turns out that even though today’s students are socially connected that this is not necessarily the most effective way to land a job.

    Feedback is: Personal networking with current employers was rated as one of the most effective methods.

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