Monster Creates Localized Job Site in Tampa Bay

Monster and Times Publishing Co. have announced their plans to create a print and online recruitment service in Tampa, Florida, beginning in January.

Monster will work with the Times Publishing Co.’s St. Petersburg Times, TampaBay.com and tbt (a free daily newspaper) to create the service, which focuses on a co-branded Web site.

Monster’s move into Florida follows its recent efforts at establishing a greater presence in local markets. The company now has relationships with seven media companies that represent 45 daily newspapers and eight television properties, as well as enhanced telesales efforts and e-commerce channels, around the country.

Monster says the small- and medium-sized business market is one of its major focus areas. Tampa is the country’s 12th-largest news market.

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“Our journalism, print classifieds, and customer service — coupled with Monster’s brand awareness, superior technology, national reach, and expansive database — will create the most comprehensive and compelling job site in the Tampa Bay market,” said Christine Montgomery, director of electronic publishing for the Times, in a release.

(The newspaper recently debuted a new, in-depth “Working” section as well.)

Financial terms of the deal were not disclosed.

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.

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