Monster Pulls Out A Win, Despite Eroding Sales

Monster 2nd Q 2015Despite continuing to see erosion in its North American business, Monster beat Wall Street’s financial expectations for the 2nd quarter. Its stock price jumped almost 10% on the news.

The company reported earning 10 cents a share on total revenue of $180.4 million. Analysts were forecasting 8 cents after excluding certain expenses. Including those expenses, Monster posted a $1 million loss, versus breaking even a year ago.

“Our quarterly results exceeded our expectations as we continue to execute our transformative strategy while improving profitability,” said Tim Yates, president and CEO. “We are increasingly confident that our family of new strategic products are additive to our traditional core products and provide a superior competitive solution for our customers.”

North American revenue was $119.84 million for the 2nd quarter, a decline of 5% over 2014. Overseas revenue posted an 11.3% decline. However, when adjusted for fluctuations in currency rates, the company said it showed a 3% increase over last year.

Monster expects 3rd quarter per share earnings in the range of 9 cents to 13 cents. Analysts are forecasting 9 cents on revenue of $182.6 million.

Since opening the year at $4.63 a share, Monster’s stock price has risen 43% as of midday in New York. Its current midday price of $6.62 is right where it was last year after the company reported its 2nd quarter results.

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After failing to find a buyer for itself, Monster embarked on an ambitious “three pillars” strategy, which it unveiled in May last year. The strategy included aggregating jobs from all online sources, putting Monster in direct competition with industry leader Indeed.com and other aggregators. Another component was to introduce a pricing program to attract small employers.

Zacks, an investment research firm, says Monster’s efforts have had some success, but soft global employment, competition and recruiters shift away from job boards to social media, and in particular to LinkedIn, have slowed the company’s progress.

LinkedIn will report its 2nd quarter financial results this afternoon.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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