Monster Tests Its Flexibility

Just days after American Technology Research analyst Tim Boyd claimed that Monster appears to be losing U.S. market share to CareerBuilder, the Maynard, Massachusetts-based job board has unveiled a range of new flexible options for customers.

Boyd didn’t claim the job board will be acquired any time soon, but he thinks the company is still “an attractive M&A candidate long term.”

Boyd said Monster’s Internet Advertising & Fees segment, “once broadly viewed as a hyper-growth source of high-margin revenue, has significantly underperformed expectations over the last two quarters.”

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Monster, in Las Vegas this week at the 59th annual Society for Human Resource Management conference, isn’t letting this report dampen its spirits.

In fact, it has already announced numerous upgrades and announcements for the company, including the following:

  • Flexible job posting options. The company says the TargetReach job posting suite will offer a range of short- and long-term job posting options and job ad enhancements to increase customization choices for employers. In addition to the current 60-day standard job posting option, Monster will offer 30-day and 14-day alternatives. Further, employers with seasonal or long-term hiring needs will be able to choose from 90-day, 180-day, and 365-day extended duration job postings. Monster says employers will have the ability to edit current job postings at any time, at no cost. Premium job-ad enhancements will include job posting bolding and auto refresh, a service that Monster says can add visibility in the results list.
  • Redesigned employer site. The company also announced a redesigned employer site, with a more intuitive, easy-to-navigate homepage and a “start now, finish later” access to job postings in development.
  • HR alliance. Monster says it has continued expansion of its HR Alliance Program, adding BrightMove, Main Sequence, PEG Consulting, Relational Systems Inc., SilkRoad Technologies, TITAN Technology Partners, and WorkForce OS.
  • Performance assessment. The company also announced the launch of the Monster Performance Assessment, which integrates online behavioral screening.

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.


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