Narrowcasting: Targeting Top Candidates Through Social Networks

Dr. John Sullivan and Master Burnett returned to our webinar series this week to discuss the advantages of narrowcasting through social media.

As opposed to the old broadcasting model of communication, narrowcasting allows you to target your candidates more carefully through social media for better results.

For more podcasts, webinars, and articles on recruiting be sure to check out ERE.net!

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[podcast format=”video”]https://staging.ere.net/wp-content/uploads/2011/03/narrowcasting.mp4[/podcast]

Brendan is a production manager at ERE Media. While relatively new to the recruiting industry, he is always eager to learn more, especially how technology is changing the industry.

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