A new public service campaign asks businesses to train and mentor the millions of low-income young adults who may not have a college degree or a lot of work experience. Print, broadcast, radio, online, and outdoor ads are on the way.
Some of the visuals and language in the campaign tell employers to forgo “traditional hiring practices” in favor of paths to employment for unsung job candidates that will increase retention, productivity, diversity and engagement.
The website GradsofLife.org has been set up as part of the campaign, which includes a partnership with LinkedIn and Facebook, Twitter, and YouTube pages.
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That GradsofLife site includes:
- A list of organizations for interns, mentorships, and entry-level hiring
- A list of companies (such as Microsoft, Marriott, and Gap) who’ve pledged to expand their commitment to youth hiring/mentoring.
- Guides to internships, school-to-work programs, mentoring, and hiring
- Information on making the business case /getting executive buy-in