New Recruitment TV Show To Say Aloha to Hawaii

If nothing else, video branding is without a doubt the recruitment trend du jour. Hardly a recruitment conference is without at least one workshop (here’s one and another) on the subject. ERE has a discussion group devoted to the subject. There are even entire websites devoted to the subject.

The wonder is that with so much attention paid to the subject, there are so many uninspired videos. You can find them everywhere. A college recruitment video from Appalachian State University, described as the worst recruiting video ever, is so bad it’s become a legend.

And then there are the “jobs” videos that newspaper websites still manage to sell to unsuspecting hiring managers and recruitment associates.

So why is Mike Nale jumping into employer video branding with a half-hour TV show?

“This is not some boring video clip of some company,” insists Nale, founder and managing partner of Honolulu based The Brand Management Group (profile; site). “This is really unusual stuff.”

We haven’t seen any of the actual employer videos, though there’s a show sampler online.
But Nale’s vision is convincing. “We’re doing a segment on a skydiving school,” he tells us. “We’re going to show you what a work day is like jumping out of a plane over an island in the Pacific Ocean.”

Another planned segment is on a seafood restaurant that is growing and needs 10 more people. “It’s a company profile, with real human interest,” Nale says. How’s that? “There’s always good people stories,” he says.

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That 30 minute shows called “Help Wanted Hawaii” will have two or three magazine style employer pieces, a segment on employment and job trends, job hunting tips and career advice and possibly stories from career fairs or job hunter interviews and the like. Interspersed among the pieces will be the commercials, preferably employer branding videos.

Pulling off a show like this is not easy. We haven’t found anything on the mainland U.S. that fits Nale’s vision. Undaunted, Nale tells us his secret is producer Jeff DePonte. Owner of JDesign, also in Honolulu, DePonte has done work for Children’s Miracle Network, PBS-Hawaii and for local Hawaii stations and companies. If the “Help Wanted Hawaii” work is even half as good as DePonte’s demo video, the show might just last the planned 13 episodes.

The show is set to debut on Aug. 7th on a cable channel. It will also be posted online. Watch the blog for details.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


3 Comments on “New Recruitment TV Show To Say Aloha to Hawaii

  1. The ASU video is so bad even for 1988 standards. However, I am surprised they didn’t use the ole window blind dissolve effects.

  2. Aloha from the Big Island – Mike Nale is the go-to guy for info about the market here. If you’re not subscribing to his blog already, check it out, watch & learn!

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