â€œIf I am more successful than you it is because I heard more NOâ€™s than you.â€
Before I get to my point, I need to say that having just missed my first Forum, I plan to be there in 2010. I really have been busy…and while I can use that as an excuse for not having bloviated here in a while, I don’t plan to use that one on myself next June when it is time to go to Las Vegas.
For those of you who have never gone to a Forum…ask yourself if a guy who thinks he has heard it all and said it all in the past 23 years regrets making time now that it is over is enough reason toÂ go to the next one yourself. It should be.
Back to the subject… I have no issue with Barb Bruno’s quote and none withÂ her over it because all sales trainers say similar things. I am also certain this is true for some people. But not for all people.
We all remember in school there were kids who looked and acted like Jeff Spicoli but still got As because they just took the test and the stuff was just there in his head. We also knew kids who did nothing but study all the timeÂ who also did well.
All you bosses come and shoot me nowÂ for telling the real truth. I absolutely agree that more nos=more yesses but I’ll also tell you that there are one heck of a lot of people who learn how to do a few elements better and since they do it better they can do it less. They also continually focus on improvement of those elements.
I find it demoralizing and debilitating to be told over and over and over that the path to success in this business is 4 hours a day of actual phone time. It may have been true in the past…but not in the 23 years I have been doing this. Maybe it is A way but it is notÂ THE way.
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I also average about 1 ‘marketing’ (sales) call a week. I can’t fill our jobs.
I just think more people should focus on finding the things that matter in our business and doing each of them better and better instead of doing them crappily over and over and over.
Since this themeÂ may go on for a while, I’ll stop here for today with a statement I believe is a bit more empirically true.
“If you are more successful than I am it is because you are better than I am.”