Our Employee Referral Program Is Mirroring Our Brand

We have traditionally operated a global employee referral system that captures employee’s quality referrals. Should they become hired, it automatically puts their name into the queue for a guaranteed cash reward. Similar to many corporations, different rewards giveaways have been offered over time as incentives: cars, boats, and home renovations.

In 2011 at Quintiles, however, an adventurous theme was implemented (one I hinted at a year ago).

In addition to the cash rewards, successful referrers would also be entered into a grand prize drawing for an exclusive trip of their choice with National Geographic Expeditions.

Article Continues Below

This adventurous approach heightened engagement. Employee referrals began to constantly rise. Three winners, in each of three regions, were randomly picked by Chairman Dr. Dennis Gillings at the close of the fourth quarter. The theme was well received and emphasizes our culture valuing adventure and experience, as well as encouraging world knowledge and culture sharing.

The employee referral program for 2012 holds more ambitious incentives. A mid-year winner will get to attend the 2012 Summer Olympics in London! This reinforces the concepts of value of competition, being the best, pushing the limits, global cultures all coming together for positive reasons, and valuing experiences and memories. We are looking for the world’s best talent — just like the Olympics attracts.

Gareth Gwyn has been with Quintiles since she graduated from UNC-Chapel Hill in 2007. Gareth works with the Global Talent Programs & Metrics Office where she does program design and management.

Topics

5 Comments on “Our Employee Referral Program Is Mirroring Our Brand

  1. Really good! A couple of questions:
    1) What percentage of Quintiles’ hires comes from ERs?
    20 What is the typical dollar amount of your ER bonus payment?

    Thanks,
    Keith

  2. Hi Keith! Great to hear from you.

    1) Employee referrals are consistently one of our top sources for new hires, although we do not disclose the overall employee referral rate information.

    2) Our referral bonuses are competitive and vary depending upon the job, regional practices and exchange rates. Almost all jobs qualify for a reward, yet we may offer special increased incentives during times of high demand.

    Best,
    Gareth

  3. You’re very welcome, Gareth. My information may be old, but I remember a hire rate of 40%+ from ERs is decent for larger companies. I attended an event BITD where Cisco discussed increasing its hires this way from 36% to %56% over a fairly short period of time.

    Continued Good Luck,

    Keith “Wants to Set Up ‘EmployeeReferralCon'” Halperin

Leave a Comment

Your email address will not be published. Required fields are marked *