Pay and Pay

“He wants $2.5 million.” “To answer the telephone?!” “He says that’s what people with his credentials are getting.” While the above scenario may be a slight exaggeration, anyone who is in the hiring business knows salaries aren’t always commensurate with experience or logic. In matters of money, it’s very much a candidate’s market. In fact, one staffing company, NYCTEMPS, Inc., has seen a recent surge in the number of clients using credit cards for payroll purposes. While some of these companies use credit cards for convenience or to obtain frequent-flier mileage, Andrew Greenberg, president of NYCTEMPS, says some clients are financing payroll on credit cards just to make ends meet or to complete critical projects. Yikes. So how do you play the new numbers game and win the candidate without breaking the bank? It’s not easy, particularly when you’re attempting to fill those positions for which the pickings are plentiful. It’s even more difficult if you’re a small company with limited financial resources. Whatever your situation, it helps to do your homework. Finding out what a position is worth – really worth – in the marketplace is invaluable. In the case of some positions, “the marketplace” is national or even global in scope. But, in the case of others, salaries vary depending on location. It’s important to remember this when researching what a job pays, particularly when using online tools for earnings information. Salary Wizard The “Salary Wizard” at allows you to search for salary information by job category, position and location. It is also possible to obtain a general salary report based on national averages. At, your search for salary information begins by choosing a job category from the “Select Job Category” scroll menu. Then, you may “Enter Location” by either keying in a specific zip code or by selecting a “State/Metro Area” from another listing. If a zip code isn’t entered and a “State/Metro Area” isn’t chosen, the report returned will be one based on national averages. Upon completing the required information, clicking on the “Select” button will take you to a second page where you need to choose from a list of job titles. If you’re uncertain as to whether a job title corresponds to your position title, highlight the position in question and select “View Job Descriptions.” A small window containing the job description will pop up. Once you’ve determined the correct job title, simply select “Create Salary Report.” A report with base salary information is returned. Low, median and high salaries are quoted. A job description for the position is also given. In addition to salary reports for individual positions, provides links to various salary surveys, government data, trade publications, and trade associations. Salaries by Industry Selecting “Salaries By Industry” at, The Wall Street Journal career site, returns a list of “Industries and Job Functions.” There are 38 categories from which to choose. They include “Banking,” “Computers and Information Technology,” “Health,” “Hotel Restaurant and Leisure,” “Media and Entertainment,” “Pharmaceuticals,” and “Retailing.” There are even categories for “Senior Executives” and “Service Professionals.” It’s important to note that salary information at is often based on industry averages. For some positions, particular employers and/or regions of the country are indicated. Salaries for “Advertising Agency Executives” found under the industry heading, “Advertising, Marketing and Public Relations,” for example, are divided into four categories: New York City, Los Angeles/San Francisco, Large City and Small City. The Salary CalculatorThe Salary Calculator,” another salary comparison product, is available at the Careerjournal site. From the home page, select “Salaries By Industries.” You’ll find “The Salary Calculator” under the “Features” heading. “The Salary Calculator” is a useful tool for candidates considering relocation, or for the recruiter trying to convince a candidate to take a position. It enables you to enter a salary for one location and find out what that salary equates to in another location. Before the comparison is made, you must select a “Housing Preference” of “Own” or “Rent.” Be advised that this choice can greatly impact a location’s salary, particularly in certain metropolitan areas where the cost of purchasing a home exceeds the national average. While it isn’t always money that matters, information is essential when attempting to persuade the candidate motivated by moolah. Figuring out what to pay isn’t always easy to calculate, but having a starting point may help solve the equation. <*SPONSORMESSAGE*>

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Paula Santonocito is an e-recruitment strategist and columnist for AIRS, the global leader in Internet recruitment training, tools, news and information. AIRS AIRS AIRS


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