A new U.S. campaign, including a college tour, aims to “provide students with the beauty, grooming, and career advice needed to help them create a personal brand that appeals to recruiters.” It’s backed by the Beauty & Grooming division of Procter & Gamble, which happens to own brands like CoverGirl, Gillette, and Olay.
LinkedIn — which says that employers are far more likely to view profiles with photos — is also involved.
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P&G has put up a website, called Face the World, and along with LinkedIn will visit the Universities of Georgia (April 24) and San Francisco (April 30) and then Northwestern in May. There, students will meet with LinkedIn specialists to get new photos taken and otherwise update their profiles; and, they’ll get beauty and grooming services as well as some free products.