Out of the UK, Thomas Cook is out with a new corporate careers site aimed at desktops, tablet computers like iPads, and smart phones. It’s heavy on video and visuals, lighter on words.
The new site, at least at the time of my posting this, doesn’t seem to get much play on the company’s main group website.
It does display nicely when viewing on a mobile phone (though not as well when I tried to apply with the phone).
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The company is also on Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, and Google+.
Those visuals are a great idea. Thanks for the roundup, Todd.
Thomas Cook’s internal communications are equally outstanding. Brandemix’s president, Jody Ordioni, wrote a great article about how Thomas Cook used its workforce in helping to roll out its new logo and branding — a case study of effective internal communications:
http://brandemixblog.blogspot.com/2013/10/five-things-you-can-learn-about.html
Thomas Cook is a an awesome brand. Glad they are finally catching up! Torsten @ http://www.mightytravels.com