Playing Xbox? Maybe You Want to Teach

Screen Shot 2014-04-28 at 3.54.02 PMMicrosoft — as I mentioned last fall — is involved in a teacher-recruiting campaign. In the U.S., with so many teachers in their 50s and 60s, the education department is using TV, social media, print, radio, and more to spread the word about the profession.

Now, there’s more out about Microsoft’s role. 

What happened is Microsoft donated over 125 million “impressions” to the campaign, which is run by two organizations, one called the Ad Council, and another called TEACH.

The ads are on Xbox 360, Windows 8, and MSN. With the latter, Microsoft started off donating 47 million impressions in media banner inventory.

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The Xbox ads are interactive — people use gestures, voice, or controllers.

The video below shows what Microsoft is doing on Windows 8 — “personality quizzes,” games about teaching skills, and more. Many of the ads encourage people to visit teach.org.

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