Radio Resumes Begin Airing on LA Radio Station

A Los Angeles radio station is offering free air time to job seekers who get 30 seconds for their elevator pitch and a link to their resume online.

Each of five different “radio resumes,” as they’re called, airs on KHHT-FM, a Clear Channel property that is among the top stations in LA. The resumes rotate through the 63 weekly spots covering all day parts, including the pricey and desirable drive times in the morning and evening.

Clear Channel came up with the idea of offering air time to help job seekers. So far, only a few of the company’s 850 stations stations are trying it. The LA station began the promotion in early July.

Ron Shapiro, assistant program director for Hot92.3 — the signature name for the station — said that offering the program was a natural. The station already had job listings and resources on its website and promoted events on the air. “It was a logical step for us to do it,” explained Shapiro, who handles the logistics of the program.

The program got off to a slow start, he says, suspecting that the concept was foreign to most people. But now that they hear the resumes, the number of people wanting to participate has grown into a “nice, steady stream.”

Job seekers selected each week get sample scripts, but write their own copy. It sometimes takes a few tries before the recording is just right. “If they sound nervous, I’ll tell them to take a couple of breaths and we’ll do another take,” Shapiro adds.

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It’s too soon to tell how effective the program will be at landing jobs. But two of the participants have gotten interviews, Shapiro says. More may have been contacted by employers or recruiters who can look over the candidate resumes before deciding to reach out to them. The station isn’t tracking the results, depending on the job seekers themselves to report their success.

Unfortunately for this article, the station doesn’t post the actual radio spot on its website. But here’s a sample. Having heard two or three of them, we can report that they sound professional, clear, and to the point; much like a good elevator speech shared with hundreds of thousands of listeners.

Click here to listen to the station online.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


8 Comments on “Radio Resumes Begin Airing on LA Radio Station

  1. I have heard these in Atlanta. The individuals sound very professional and they direct employers to go to the website to view the resume. I think it is a good idea and another tool to get candidates in front of potential hiring managers. Not sure of the results but interesting approach.

  2. Here in Toronto Canada they did the same idea on Q107 – they had candidates that were recently laid off send in their resumes and they selected a new person each day to showcase online AND brought them on radio live – each one had 60 seconds to sell themselves, talk about their background, chat with the hosts and tell listeners what they were lookin for. I went on the website today but cannot find any details…. wonder if any of them scored a job out of it!?

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