Reasons for Canadian Worker Loyalty Depend on Language

Here’s a curious tidbit from the Great North: money is important to all workers, but French Canadians say “interesting/challenging work” is a more important reason for their loyalty to an employer.

In a recent online poll by Monster Canada, 32 percent of French Canadian workers chose  work in answer to the question “Which factor would make you most loyal to an employer?” Only 15 percent of English Canadians  picked that as the most important factor for loyalty.

Instead, for 31 percent of the English respondents, “good pay and benefits” were #1.That was most important for 27 percent of French respondents.

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There were other key differences between English and French workers. For 25 percent of English Canadians, their coworkers and a great boss were most important to keeping them loyal to an employer. Only 18 percent of French Canadians thought that important.

Advancement was more important to English workers (15 percent) than to French workers (9 percent), but both groups were just about equal in citing recognition as the reason for their loyalty.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


2 Comments on “Reasons for Canadian Worker Loyalty Depend on Language

  1. Loyalty? What’s that?
    As I said a couple of years ago:
    It’s time that we get rid of the outmoded early-20th century concepts of mutual loyalty, respect, and team work that have been propagandized as virtues to middle- and lower-level employees. Instead, we should all be like CEOS and higher-level executives, making sure we maximally line our own pockets as long as we can regardless of the cost to others, and the moment things look “iffy” get out with as much as we can possibly get. I’m rather puzzled as to why employees of major US corporations can imagine that any policies enacted are designed to benefit (or minimize loss) more than the top 1% of employees. It’s their country (I mean “company”); we just live (I mean “work”) there.

    “Loyalty equals cash-flow,” Brueghal, Max HeadRoom- 1987



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