Recruiter’s Recruiter Launches Twitter Job Site

Carmen HudsonI don’t personally know Carmen Hudson. But I’d like to.

I heard her speak at a conference a few years ago and last month caught her presentation at the Social Recruiting Summit. Both times I came away with two thoughts: How am I ever going to remember everything she shared, and what’s the secret to her energy and enthusiasm?

She’s a stylish dresser, says Dave Mendoza, with a special love of shoes and a dream of entering the World Series of Poker. She’s on Facebook, LinkedIn, Twitter, and too many more to list. Her blog, PeopleShark, is aptly named for a recruiter who is a  recruiter’s recruiter.

A quick Google search — Sorry. In deference to her that should read “A quick Yahoo search” — and you find page after page of listings for her conference appearances, her interviews, her recruiting advice, and, now, her new gig as founder and CEO of Tweetajob.

TweetAJob homepageFor Tweetajob, the name says it all. Jobseekers create a profile detailing their work interests and geographic preferences. Recruiters post jobs which are then tweeted to the appropriate candidates. It’s as simple as that.

“We wanted our site to be intuitive, easy to use and understand. Twitter is all about bare-bones simplicity, so that’s what you will see in our front-end and back-end design,” Hudson says, explaining how Tweetajob is different from other similar services, such as TweetMyJobs, an almost identical service that launched early this year.

“Our targeting algorithm distributes matching jobs to jobseekers, sending the tweets instantly. Jobseekers see the jobs in their Twitter timeline, or on their mobile device. Upgraded tweets are also posted to our site, and SEO’d so that they show up in Google search results and they are distributed to other job boards.”

Hudson began experimenting with Twitter while at Yahoo, developing talent communities and cautiously tweeting jobs while trying to avoid spamming the prospects who signed on as followers. Several months she left Yahoo, where she had been senior manager of talent acquisition, taking those lessons with her.

With the same passion that earned her and her team a “Superstar” award at Yahoo and a host of recommendations on LinkedIn dating back to 2004, Hudson built a team and launched the new Twitter service on Nov. 1.

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“I was pretty awestruck by the power of Twitter when I first signed up in the spring of 2008,” she told me. “Twitter is an entirely new communication platform, as well as a new style of communication. It’s difficult to see when you log in for the first time, but if you spend a bit of time there, you start to see the possibilities.”

Those possibilities, says Hudson, are broad.  “I think we have only begun to scratch the surface of how we’ll use Twitter to recruit. Having competitors will only make us better.”

The next step, she tells me, is for Tweetajob to go international.

“Other countries –- the UK, India, and Australia in particular -– are hungry for a Twitter solution, because so many of their candidates rely on mobile devices for information. Our marketing plan includes wooing recruiters, being part of the recruiting community, supporting events, providing education and insight. It also includes big plans to attract passive and active jobseekers. As a startup, we will rely heavily on social media and viral marketing, of course.”

“We think of about a hundred ideas every day. We have to force ourselves to focus!”

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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8 Comments on “Recruiter’s Recruiter Launches Twitter Job Site

  1. Wonderful vision and follow-through on Tweetajob! Can’t wait to hear about the international launch. You definitely have the product to make a global change in recruiting 🙂

  2. Finally, an utterly relevant yet remarkably simple way to connect people to jobs, from a true expert in the field of recruiting. Carmen may your creativity and passion (not to mention those shoes) take you far in this innovative new space!

  3. Personally I like the concept of Tweetajob, but unfortunately I find the service to be a bit weak. I shared my thoughts with the Tweetajob team at the Onrec conference in Chicago a month ago and I do it again;

    1) First of all the job categories you set up in your profile should be split between job function (i.e. broker), industry sector (i.e. financial services) and occupational type (i.e. permanent, part-time). The consequence of this is that you don’t get accurate matches to your requirements.
    2) Secondly, I would like them to add a advanced search where you can search for tweets in job function, industry sector and occupational type
    3) Thirdly, the featured employer (currently Yahoo) does not point anywhere

    These are small things that should be easy to fix, and I hope they do so. Goood luck.

  4. Personally I think any advantage that a third party recruiter can have uis a tremendous benefit.
    I am in Canada and most of my work is situated in Canada so I would dearly love the ability to utilize these systems Internatinally.
    I am on Linked In, Plaxo and ERE for work related stuff.
    I use Facebook however that is strictly personal.
    I sure would like the chance to connect with Carmen Hudson or be a fly on her wall.
    These are the kinds of “outside the box” thinkers the world of recruiting needs to remain competitive.
    Way to go Carmen 🙂
    Warm Regards

  5. @Marie, Paul and Rob — I am lucky to have such supportive friends! Hope you are all well!
    @Heidi and Ian — thanks for the well-wishes. You can always connect with me on Twitter (@peopleshark)!
    @Kjetil — we are working as hard as we can on upgrading the platform. The search features are in the works. The link to Yahoo is in the works as well (we’re waiting on the official logo). The first suggestion, however, is no small task. In fact, it increases the programming complexity almost infinitely. We would like to add additional catogorization options (such as experience level); this will take a bit more time. Thanks for the feedback and keep it coming! We really want to build a product that is innovative and useful!

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