Save Your Cold Calls! Use Social Media and Go Where Your Candidates Already Are

Over 700 million people are on Facebook, 200 million on Twitter and at least 100 million on LinkedIn. How many of them do you think are your prospects or candidates? People today are spending more time than ever in online networking sites, but they weren’t built for recruiters.

To reach them where they are spending their time online you need to control how you are perceived online where first impressions can make or break your attempt at engagement. As recruiters we often ignore social networks as a passive candidate outreach tool because we are unsure or confused about how to make our approach stick.

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Brendan is a production manager at ERE Media. While relatively new to the recruiting industry, he is always eager to learn more, especially how technology is changing the industry.


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