Identifying Talent with Shally

When Google became a verb, it definitely crossed that invisible threshold into gold standard for most people searching for everything from news to candidates to sports to old flames.

But Google isn’t the be-all, end-all, turns out. And if it’s the only search engine you’re using, your method needs some updating, according to Shally Steckerl.

So step out of Google’s “library” and look around! “You need to use more than one search engine,” he says.

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If you don’t get the answer the first time around, try another source, he recommends.

But if Shally can do it in “10 minutes or less,” you can too, and you’ll be back on the phone in no time. But first, check out this video to learn why Shally calls search engines “misleading” and ways to experiment with more search engine flavors.

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.


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