When you’re looking for a needle in a haystack – and what recruiter isn’t? – use a magnet. The same goes for sourcing candidates and getting a quick primer on who they are and where they’ve worked. In this case, the magnet is an 8-year-old specialty search engine with the appropriately descriptive name ZoomInfo .
Scouring the Web for information on individuals and companies, ZoomInfo gathers it, indexes it, compiles it and presents it in a neat package. Like many search engines, the work is done entirely by computer. So it has limitations. Still, ZoomInfo makes it a snap for recruiters to develop candidate lists simply by entering their criteria.
But, says Tad Goltra , VP and GM of ZoomInfo’s recruiting business unit, recruiters have found plenty of other ways of using what is rapidly becoming the largest business search engine in the world. “Recruiters are a big part of our business,” says the former Monster exec.
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Talking with ERE recently, Goltra shared these innovative uses and talked about plans for making ZoomInfo even more accessible to non-corporate recruiters.