Source Candidates? Sure. But Clever Recruiters Are Using ZoomInfo For More

When you’re looking for a needle in a haystack – and what recruiter isn’t? – use a magnet. The same goes for sourcing candidates and getting a quick primer on who they are and where they’ve worked. In this case, the magnet is an 8-year-old specialty search engine with the appropriately descriptive name ZoomInfo .

Scouring the Web for information on individuals and companies, ZoomInfo gathers it, indexes it, compiles it and presents it in a neat package. Like many search engines, the work is done entirely by computer. So it has limitations. Still, ZoomInfo makes it a snap for recruiters to develop candidate lists simply by entering their criteria.

But, says Tad Goltra , VP and GM of ZoomInfo’s recruiting business unit, recruiters have found plenty of other ways of using what is rapidly becoming the largest business search engine in the world. “Recruiters are a big part of our business,” says the former Monster exec.

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Talking with ERE recently, Goltra shared these innovative uses and talked about plans for making ZoomInfo even more accessible to non-corporate recruiters.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


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