Such Wise Guys

The Employment Guide has launched www.WiserWorker.com, an employment website dedicated to job seekers age 40 and older.

It says its mission is to connect older workers with appropriate jobs, but since when did 40 become old?

If by old they mean “experienced,” or perhaps simply, “wiser,” then time will tell whether baby boomers and fringe Gen Xers find the site worthwhile.

Jeff Littlejohn, vice president and general manager of The Employment Guide, says younger job seekers have better resources through college campus job fairs and other career helpers.

For recruiters interested in the life skills and experience that older workers bring, WiserWorker.com bridges this communication gap, explains Littlejohn.

The home page offers a bright “Font +/-” button that can make the font size really, really big or really, really tiny, depending on your vantage point and bifocal strength. Certainly a nice touch for those “wiser” workers, indeed.

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The site has launched with more than 53,000 job listings, but a few search strings for random keywords (i.e., director, writer, editor) brought back an overwhelming number of postings from the same company, Talent6 Casting Network. This employer is of the “Actors, Extras, Models, Dancers (full and part time)” posting variety, so we’re not sure that 53,000 is entirely brag-worthy.

Still, searches for other keywords (i.e., business, marketing, nursing, IT, engineering) brought back a variety of postings from scores of employers and staffing agencies.

The site certainly has a lot of potential, but it could be improved with more content (i.e., more blog postings, links to actual job fairs under the Job Fairs button), and more interactivity overall.

And in this day and age of $4/gallon gas and more and more smart employers embracing the power of telecommuting, there is a noticeably absent option to search for “telecommute only” jobs. Not a necessity for job boards, but certainly a nice green touch.

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.

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