Taleo’s Tracking Gen Y on Facebook

Taleo has new plans to join Facebook as a way to give small- and medium-sized business customers the ability to network and source passive candidates.

Taleo says it decided to integrate with the social networking site’s recently launched “Facebook Platform” to help recruiters tap into the 70-million strong Gen Y market to find good talent.

The new development platform, in essence, allows companies to gain access to these millions of loyal Facebook fans.

Facebook clearly appeals to the Gen Y demographic: it presently counts more than 35 million active users and is the sixth-most trafficked website in the United States.

The average age among Facebook users is 18 to 24, according to comScore research.

And while Facebook membership was once limited to college students only, comScore notes that its recently enacted “open membership” has led to a 181% growth among members between 25 and 34 years old.

But Scott Karp, editor of Publishing 2.0, thinks “it’s time to call another Facebook foul — the notion that Facebook is suddenly a killer app for business that will unseat LinkedIn, simply because Facebook opened its doors to everyone.”

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Still, Taleo is betting that Facebook users — who will be able to post jobs listed by Taleo Business Edition customers to their Facebook profile by downloading a free software application — represent a good segment of tomorrow’s workforce.

Dublin, California-based Taleo says jobs listed within the application will link back to the appropriate employer’s website and will appear in order of proximity to the Facebook user.

In addition, Taleo says Business Edition customers can track candidates sourced through the application.

But the privacy limitations of Facebook mean users have to “friend” one another in order to access their profiles.

As Karp points out, “What if I want to interact with someone on Facebook for business development? Do I have to become their ‘Friend’ forever? LinkedIn is far better for that.”

Elaine Rigoli has nearly 15 years of experience managing content and community for various B2B and consumer websites. Elaine has written thousands of business and technology articles and has been quoted in The Wall Street Journal and eWeek, among other publications.

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1 Comment on “Taleo’s Tracking Gen Y on Facebook

  1. You do not have to become anyone’s friend forever on Facebook. In fact adding and removing your so-called “friends” is a one click operation. Unlike Linkedin, who controls who can remove, how many connections you can make, Facebook gives total control over your contacts. I continually give my clients the pros and cons of both sites all the time.
    Patti Wilson
    http://www.careercompany.com

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