The 12-Month Replacement Guarantee Is A Client Pleaser

Dear Barb:

You once referred to an extended guarantee, can you elaborate on that for me. We have clients wanting a six month guarantee, which we are not willing to consider. I would love your thoughts on this topic.

George Z, Palos Hills, IL

Dear George:

Years ago I wanted to eliminate the guarantee all together. My thoughts were that it is impossible for us to guarantee the success of our candidates when we don’t supervise them. Well that idea went over like a lead brick. I then held a brainstorming session with some of my best clients. I was tired of feeling like “let’s make a deal” when a candidate would quit on the 92nd day of a 90 day guarantee. If it was with a key account, I honored the guarantee.

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That is when I came up with my 12-month prorated, replacement guarantee. This is not for everyone, especially if you have lots of fall-offs, which we didn’t. Each month of employment is valued at 1/12 of my total fee. If a candidates leaves after 6 months and my fee was $25,000 we will replace them for 50% of the fee or $12,500. If they leave after 9 months, we would replace them for $18,750. If they left after only 2 months, we would replace the candidate for $4,167.

When we have a fall-off we always made a fee and ¼, or ½ or ¾, yet the client could not obtain those rates with any of our competitors. If we could not surface viable candidates within 30 days, we presented the client with a letter of credit for the outstanding value of the guaranteed fee. We did not want to spend all of our time replacing a needle in a haystack search. We have had this guarantee for over 10 years and it has become a win/win.

Barbara J. Bruno, CPC, CTS

Barb Bruno, CPC, CTS, is one of the most trusted experts, speakers, and trainers in the Staffing and Recruiting Professions. If you want to receive FREE training articles from Barb, sign up for her NO BS Newsletter! Barb has spent the last twenty years focused on helping Owners, Managers, and Recruiters increase their sales, profits, and income.

Her Top Producer Tutor web-based training program jumps-starts new hires and takes experienced recruiters to their next level of production. Barb's cutting-edge program, Happy Candidates, provides you with a Customized Career Portal in less than 10 minutes. Happy Candidates allows you to help the 95% of candidates you don?t place and eliminates the greatest time waster in your business.

If you'd like to contact Barb, call (219) 663-9609 or email


1 Comment on “The 12-Month Replacement Guarantee Is A Client Pleaser

  1. Our standard is a 12 month guarantee and 24 months for C-Suite. We’ve had 98% retention rates for the past 5 years. And, this is recruiting for staff and leadership in healthcare. The payback seems tedious and could tank any boutique Firm. Wouldn’t the better question be- How do we guarantee for 12 months?

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