The Best Recruiter In the World Lives In Virginia

CIA-logoWho is the best recruiter in the world? Would you believe it’s Joshua Brady, a 26-year-old Virginia man, who lives with his mom, grandmother, and young brother, and used to play a whole lot of EverQuest until he got caught stealing virtual money.

No way, you say. Yeah, well, before you shoot that down, hear this. Brady, posing as a CIA operative, recruited not one but two ordinary, otherwise law-abiding folks to rob banks.

Brady, or Theo as he identified himself, never met the two 20-somethings. All his recruiting was done over the phone, yet he managed to get the man and woman to rob, or attempt to rob, several banks, even convincing friends and relatives of the two that this was indeed all in the interests of national security.

They all got caught, though it looks like everyone except Brady is getting off, and he’ll probably only get probation.

Granted, the robberies were all botched. But you know how hard it is to find skilled talent these days. Read the entire, amazing story here on Businessweek.

Now This Is Branding

You willing to get your company’s logo tattooed on you somewhere if it meant a 15 percent bump in pay? So far, 40 employees of Anthony Lolli’s Rapid Realty have.

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You can put the logo of the New York City firm anywhere on your body. One worker got the tattoo behind her ear; others got tattooed on their arm. No word about those other places people like to have tattooed.

Lolli says the credit for coming up with the idea belongs to an employee who got a tattoo out of loyalty. Lolli decided getting a modern-day brand was an idea worth promoting, which is how the pay raise came to be.

If you watch the video, you can skip the article. But by all means you have got to check out Lolli’s personal website. That’s where I found out he’s a self-made millionaire who grew up in a one bedroom shack in Brooklyn. One look at the website and you will perfectly understand the whole tattoo for pay thing.

PS: Rapid Realty isn’t the first company to have employees with logo tats. An employee of Rackspace, a place where fanatical is a company slogan and a strait-jacket a reward for employee of the month, got one three years ago.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


2 Comments on “The Best Recruiter In the World Lives In Virginia

  1. There are worse recruiters, John. There are overseas zealots who recruit good American kids and convince them it’s a good idea to bomb the Boston Marathon.

    There are other whackadoos who recruit young people and convince them to wear a homicide bombing device.

    I didn’t mean to go dark, but there’s a difference in my opinion between recruiting and outright manipulation.

    What recruiters do is enable people to meet their professional goals. Manipulators warp and twist and do questionable things to convince people to make decisions that might not be in their best interest.

    So I wouldn’t tarnish the rep of our profession by saying those people are ‘recruiters’ …. more manipulators.

    I know, the story has some levity, it’s Friday and all. But sales gets enough kicks, call me the insecure sales guy who gets offended at the sales jokes is all.

    Thanks for writing! Keep ’em coming.

    And I’d seriously consider the Tatoo thing for 15% (Does that include commission, or it base only 😉

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