The Days and Times With the Highest Conversion Rates for Job Applicants

In talent acquisition, we always want to better understand our end customer — the job seeker.  With that in mind, I wanted to share some data that dives into when applicants are most likely to apply.

We are talking about likelihood and conversion rates — what percentage of job seekers will apply for a job after looking at it.

This conversion rate varies drastically depending on the day of the week, or time to day. So, if you’re running ads on Facebook or other networks where you can control when your ad shows up, keep this data in mind so that you don’t waste money.

It’s also interesting to infer from the data the mindset of a job seeker. Basically, they’re applying when they are in work mode — during the workday, and on desktop computers (not so much mobile).

Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company.  NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.


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