The Right Domain Name Makes A Difference #1

Because of the economics of the way third party recruiters make their money, investing in domain names that speak exactly to the audience you recruit is something you need to spend some time thinking about.

Trust me, it’s a big mistake to pass up the opportunity to buy the perfect name (you know what that name is) because the purchase price is 5-30k. The truth is, the perfect name for your business should probably cost more than that but most people don’t have the ability to turn down an offer like that so…

How much money do you make every time you place a candidate? If you look at it from this perspective you can quickly see where I am coming from. If this domain name drives 10 placements over the next 4 years, a 35k price tag may not be so big after all. We are not even taking into account the brand awareness something like this would do for your business.

It’s this mentality that caused me to fork over an amount of money equal to 1.5 times a placement fee for a long time ago. I set it up as a blog and wrote often about the kinds of searches I was doing and some of the searches my split partners were doing. I also linked to news that I was pretty sure the candidates I was looking for would be interested in. The investment was miniscule compared to the placement revenue that domain name was responsible for.

If a domain name that describes your search practice is available for purchase, (almost every domain name is for sale) and this domain name will cause little confusion and need very little clarification to the candidates you recruit, I suggest you look into buying it.

Article Continues Below

Now the domain name is yours right? You just paid 1.5 times your take on a placement for it. Lots of money, I know. Your spouse is pissed and thinks you’ve lost your mind. Your friends don’t understand. I know, I know – Pat yourself on the back because you did something very smart.

But… please make sure that the domain name you are buying will be put into action quickly and most importantly, make sure it is the right domain name.  If you want to contact me to discuss, please do so. I have good track record of buying and selling recruiting related domain names.

Next steps coming up tomorrow


6 Comments on “The Right Domain Name Makes A Difference #1

  1. Jay-Dee:

    Great article. I’d only add that the dot-NET, dot-BIZ, dot-ORG, etc versions of a domain name are MUCH less effective that the dot-COM version.

    In fact, if you try to brand a dot-anything-but-COM version of a domain, chances are you will only end up sending traffic to the dot-COM owner’s site.


  2. Dear Jason,
    I was reading your article on the net The Right Domain Name Makes a Difference. You mentioned that it would be OK to contact you with questions pertaining to valuing website names. I have quite a few (mostly healthcare specific website names I have owned for many years and am considering selling some of them to fund another Internet project I am working on. Here is the list I would like to know your thoughts on what you would do if in my position?

Leave a Comment

Your email address will not be published. Required fields are marked *