This Is Retail

You can have a life-long career, not just a spring-break job, at a retail store.

That’s the message the retail industry wants to get through as part of a new campaign it’s launching.

The centerpiece of the campaign is a new website at the “thisisretail.org” address, a highly visual page meant to show that the industry is dynamic and exciting; a field, for example, that’s for you if you’re an artist, a designer, or a marketer.

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The National Retail Federation will be gathering stories of people who’ve had good careers in the industry, and trying to spread them on social media sites. It’ll also advertise in print, on the radio, and online to play up retail careers.

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