The 2,200-person Financial Times is out with its first-ever employer brand video, aimed at attracting people to the changing news industry.
“We have an excellent reputation in the industry because of our strong values of editorial independence, quality, and integrity,” Rebecca Watts, UK-based head of brand and employee communications, tells me. But “the news industry is changing and we need to attract a more diverse set of skills than we did maybe 20 years ago.”
She’s talking about employees like data analysts, product managers, and developers.
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The FT used an American film production company called Propagate to make the video, which describes the type of employee the company wants. It took about three months to complete, and was filmed in London and New York.
I’ve embedded it, below.