Tweet to LinkedIn and Vice Versa

PB and chocolateA deal announced Monday  between Twitter and LinkedIn makes it a snap now for users of both services to cross post status messages.

You can choose to have some or all your tweets posted to your LinkedIn groups and vice versa. This is a boon for recruiters who now can more easily reach their entire network with news of jobs and opportunities, while job seekers can use it to enhance their personal brand.

“More and more, people are finding that the persona they create for themselves on the Web is part of their resume in many ways,” said Twitter co-founder Biz Stone, in a video he made with LinkedIn CEO Reid Hoffman.

Stone likened the deal to “bringing the peanut butter and the chocolate together to make the perfect combination,” which explains our use of the otherwise inscrutable graphic from the LinkedIn site.

The two services, of course, serve different purposes and different constituencies. Twitter users tend to be younger and tweet about social activities. LinkedIn is very specifically focused on business networking.

Twitter_linkedinThe integration takes these differences into account, giving Tweepl a choice where there tweets go. Use either #li or #in to post your tweet to your LinkedIn groups. LinkedIn messages will generally go to all your Twitter followers, unless you choose to post only to LinkedIn.

Article Continues Below

I tried to set this up several times last night and this morning, but got error messages. Some of them were the usual Twitter overloaded kind, but the others were likely the result of the rollout. According to the original announcement, the integration will take a few days to complete, accounting for the lack of a setting on Twitter itself for the LinkedIn connection.

You can also set up an account on Ping.fm. This is a free service that lets you organize all your social media sites so you can post to some or all simultaneously. In addition to LinkedIn and Twitter, the Ping network includes Facebook, Diigo, Yammer, Plaxo, MySpace, and 39 other sites.

The LinkedIn/Twitter integration comes on the heels of announcements over the last couple of weeks that Twitter messages will now be indexed by Bing and Google. Search results now include tweets.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

Topics

3 Comments on “Tweet to LinkedIn and Vice Versa

  1. This development is a win for employers, recruiters and job seekers alike. The connection between LinkedIn and Twitter makes it easier for employers to publicize open jobs to their networks and gain more valuable referrals. Recruiters can easily find and see a more complete picture of prospective candidates. Job seekers can enhance their marketability by combining the immediacy of their Twitter updates with the richness of their LinkedIn profiles in one easy step.

    The connection between LinkedIn and Twitter is a perfect example of how social recruiting takes place among many social networks – and services that connect these platforms provide a big value to recruiters and job seekers.

    The velocity of hiring and recruiting is driving the adoption of social recruiting – companies are quick to eliminate jobs and quick to add them back. Jobseekers want have a leg up and be first when jobs open up. Social recruiting via this “live” and high quality distribution channel can be very effective.

    Dan Finnigan

Leave a Comment

Your email address will not be published. Required fields are marked *