U.S. Airforce Rolling Out New, Striking Recruitment Visuals

Screen Shot 2014-09-10 at 1.31.59 PMThe U.S. Air Force is launching a new recruiting campaign this week featuring the slogan “Aim High,” used 15 years’ back. The campaign is heavy on visuals, including striking photos and powerful videos — see below.

The ad run is aimed at inspiring not just recruits, but also influencers, as well as motivating current employees.

One 30-second spot is called “New Frontiers” and features the Air Force’s chief of staff, who’s a general.

Another video is called “I Knew One Day” and features active duty Airmen and women talking about what they aspired to as children.

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Lastly is a video with short quotes from U.S. Presidents Kennedy, Reagan, Clinton and George W. Bush.

Expect to see the commercials on TV this fall, especially if you’re an NFL fan.

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2 Comments on “U.S. Airforce Rolling Out New, Striking Recruitment Visuals

  1. There is a glaring omission in this otherwise-inspiring commercial, which instead makes it extremely UNpatrioic: WHERE is our CURRENT Commander-in-Chief, President Obama. SHAME on the creators of this commercial!

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