The U.S. Air Force is launching a new recruiting campaign this week featuring the slogan “Aim High,” used 15 years’ back. The campaign is heavy on visuals, including striking photos and powerful videos — see below.
The ad run is aimed at inspiring not just recruits, but also influencers, as well as motivating current employees.
One 30-second spot is called “New Frontiers” and features the Air Force’s chief of staff, who’s a general.
Another video is called “I Knew One Day” and features active duty Airmen and women talking about what they aspired to as children.
Article Continues Below
Lastly is a video with short quotes from U.S. Presidents Kennedy, Reagan, Clinton and George W. Bush.
Expect to see the commercials on TV this fall, especially if you’re an NFL fan.