Update: Here is the replay for anyone who missed Barry’s live presentation on April 14.
Ways to Become a PR Expert
Recessions are a state of mind, according to some who think money flows to positive actions.
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“During this recession, commerce will take place, money will change hands, and you can grow your business,” says Barry Hinckley, co-founder and president of Bullhorn, the Boston-based software company.
Anything is possible, he advises, with the right strategy (think better PR, updated marketing, sharper tools). “Take market share and grow your business,” says Hinckley. “Think big, act successful, try something new, and watch it happen.”