Wall Street Is Monster Bullish

Monster LogoThere’s Monster news today with the  international job board lauded in a Barron’s report for its aggressive cost-cutting and wise investments. The report, followed by an upgrade by UBS, helped boost shares of the publicly traded company to a year high of $18.57.

The closing price is a bit more than triple the $5.95 low for the year Monster hit on March 10.

The bullish article, “Turning Into A Monster Of A Competitor,” talks about Monster’s international reach, noting it accounts for 45 percent of the company’s revenue. The article approvingly cites the acquisition of China.HR and Trovix as well as the makeover of its website, with its new emphasis on tools for the passive job seeker.Monster stock chart

These steps, plus a reorganization of its sales force and the improving global economy, says Barron’s, makes Monster “a good long-term bet.”

As if to second that recommendation, UBS Investment Research upgraded Monster Monday to “Buy” from “Neutral” while raising the price target to $27 from $15. It’s the second “Buy” recommendation in a month for Monster. The first was from Oscar Gruss & Son.

Meanwhile, Monster has launched a new round of humorous commercials for the career tools it introduced earlier this year.

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Riffing on the popular CSI franchise, one of the new commercials has a detective’s tag-along friend mucking up the evidence in a crime scene. Another has a job shadower pulling on surgical gloves anticipating he’ll assist in what the video implies will be a proctology exam as the patient frets and the doctors says no.

“Until there’s take your friend to work day,” says the voiceover, “There’s career mapping.”

Adweek called the videos “mildly amusing.” They’re better than that, even if they’re not knee-slapping hysterical, which, considering the number of desperate job seekers out there, might not have been entirely appropriate.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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