War on Sigfiles

Ok, here is what we’ll use to start the fire du jour:

“If I have to scroll to read your sigfile it is TOO DAMNED BIG, PERIOD!”

You need to FIX IT!

No one reading an email needs to know your street address and suite number. If they want to send you snail mail, they can look it up on your website. Your email address pops up when they hit reply; don’t list it below, too. That makes you look just plain dumb.

If your company name is there, link it to your site. Do not list it separately as www.technicallychallenged.com.

How in the hell do I comply with THIS statement?! I have to read it to know it’s not for me:

“If you are not the addressee or the intended recipient, do not read this e-mail.”

Attorneys might say it has some kind of meaning, and maybe it does, but to me it seems about as useful as a mattress/pillow tag.

Finally, no one cares about that crap about it being private; it means nothing. And when you decide to argue otherwise, do not start typing until you have reviewed the license agreement of every piece of software that you own…and then also review all the software you use and don’t own. Then, when you DO make that argument, remember this same sigfile goes on those lists of funnies you send like the dog licking the back of your screen and the pumpkin carved like a guy puking his guts.

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There ARE services that send the email equivalent of a registered letter. Use those when you need or want some kind of security. Don’t annoy the rest of the world with your self-absorbed BS of announcing that I am supposed to actually call your phone number and clean my servers when you send me the recipe for Chocolate Cake in a Coffee Cup that I am not supposed to have.

I am not picking on any single person here. I have just spent the morning looking at lots of old emails and seeing a LOT of chaff in the wheat. If I go back far enough, I can even find mine back in the day when we all had our personal mottos and statements at the end.

Let’s say the rule ought to be that sigfiles have no more characters than an SMS message. I may have to go work on my own now.

One final note: make it horizontal all the way across the page and not more than three lines. This will look funny five years from now when we all have everyone’s info planted in our brains.

Dave Staats places top executives as well as implementation consultants with software companies. He also has made more placements in Artificial Intelligence than any other headhunter. His career began during the SDI (Star Wars) years and included placement of scientists in laser, stealth, and other high-tech fields. During a short hiatus from the recruiting industry in 1994 he obtained a Private Investigator's license which he keeps as a constant reminder that a headhunter is what he really is. Dave is on the Board of Directors of The Pinnacle Society and a founder of The Tennessee Recruiters Association. He has a BA from Western Illinois University. Dave also blogs at Truth, Justice & the American Way of Headhunting

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6 Comments on “War on Sigfiles

  1. Hey Dave!

    Welcome Back! Although I lean in your direction, I am not as stringent as you in your person crusade against ever bloating sig files. I’m not too concerned about having address, phone number, website in an email footer. The information is there and easy to find if someone needs it. If they don’t, I don’t think people really even see it. I know I don’t. I’m not even concerned about two or three “marketing” links to organizations, blogs, LinkedIn profiles etc. I would certainly limit it to two or three though. If there is more than that people’s eyes start to glaze over and they don’t really see any of it. Certainly, nobody cares for where you went to high school, dorky “inspirational” messages, favorite hockey teams etc. I guess you can say that (in this regard only) I try to walk a reasonable and middle path. I’ll see you at the Pinnacle meeting in Savannah next week.

    Cheers,
    Tom Keoughan
    http://www.toyjobs.com

  2. As a recruiter who still has people that come into the office frequently, I do tire of having to give candidates our address which is conspicuously posted on our website http://www.cm-cs.com under the ever present contact us tab. I’m frequently asked to text my address so they can GPS it on their way. (I’m too old fashioned to comply with this request, mind you…)

    I know Dave was speaking to me personally as I use my signature to promote my publications which I will do here as well!

    If you have candidates that need resume help and/or job search strategy ideas, I published two books on these subjects which are getting great reviews…links here for your convenience!

    TEN STEPS TO FINDING THE PERFECT JOB and
    TEN EASY STEPS TO A PERFECT RESUME…both available on Amazon.com or my website http://www.carolynthompson.net!

    http://www.amazon.com/Ten-Steps-Finding-Perfect-Job/dp/143921977X/ref=sr_1_3?ie=UTF8&s=books&qid=1236619822&sr=8-3

    http://www.amazon.com/10-Easy-Steps-Perfect-Resume/dp/1419655310/ref=sr_1_19?ie=UTF8&s=books&qid=1222886935&sr=1-19

  3. Well… I gotta say this here in public to Carolyn doesn’t kill me in Savannah Wednesday. I don’t recall your sigfile at all, CT, and I value your Pinnacle Perspectives responses for their brevity while making the main point.

  4. You are so wrong, it’s not funny. However, you come off as a know it all and hopefully your clients don’t read any of this.

  5. Hey “jd”

    Your comments would carry a lot more weight around here if you weren’t hiding behind internet anonymity. I’m not trying to slam you or chase you off; it’s just that no one is going to take you seriously if you only speak when you’re afraid to reveal who you are.

    Also, “you are so wrong, it’s not funny” doesn’t add anything to the conversation. If you think Dave is wrong on this (and he may or may not be) tell us why. What is your position? What is your reasoning? These things need to be stated otherwise you’re just an anonymous weenie sniping in the wilderness – pretty easy to dismiss. Step up or shut up.

    Tom Keoughan
    http://www.toyjobs.com

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