Webinar: Hourly Workforce

If you are using the same recruiting strategy for both your salaried and hourly workforce, you might want to reconsider.

Often the toughest to hire–and then to retain, the hourly workforce requires a unique recruiting strategy. Most importantly, your strategy must be geared to the hourly employees now entering the workforce. Who are they, what are their preferences, how can you capture their interest, and where does technology play a critical role? Where kiosks and interactive voice response (IVR) used to be the latest and greatest, candidates are now more likely to respond to an opening on MySpace.

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Join this session to learn best practices for creating an integrated strategy for the hourly workforce including:

  • How to address demographic differences: the retirement generation going back to work part time, to digital natives entering the workforce for the first time.
  • Technology advancements in applicant experience including text messaging, online assessments and contact management.
  • How to extend your consumer brand and customer experience to the applicant experience.
  • The current vendor landscape including continued consolidation, how vendors are embedding web 2.0 technology into their applications and alternative solution sets.
  • How to tie an hourly recruiting strategy to your overarching talent acquisition and talent management strategy.

Madeline Laurano is the Research Director, Talent Acquisition Solutions, within Aberdeen's Human Capital Management research practice, and is responsible for leading and collaborating on Aberdeen's research coverage across a range of HCM topics, including talent mobility, workforce planning, sourcing strategy, recruitment process outsourcing (RPO), employer branding, onboarding and talent acquisition. Additionally she is responsible for delivering research findings via published works, speaking engagements, on-line events, and Aberdeen's annual Human Capital Management Summit. Before joining the Aberdeen Group, Madeline was a talent systems analyst for the Newman Group, driving the company's success in the area of Talent Management Technology Evaluation and Selection. Madeline joined The Newman Group from Bersin & Associates, where she served as Principal Analyst of Talent Acquisition. Prior to joining Bersin, Madeline served as the Research Director for ERE Media where she created the ERE webinar series, published the Talent Acquisition Industry Analysis and Buyers Guide, lead the community discussion groups, and conducted various research products and services.


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