Are job boards still the most popular recruiting tool?
The findings discussed in this webinar are part of the first comprehensive study of recruitment advertising effectiveness to be conducted on a broad national scale. ERE Media and Classified Intelligence collaborated in developing the survey and analyzing the results.
We wanted to provide guidance to recruiters looking to get the best results from their advertising budgets and to advertising publishers, whether print or online, seeking to understand the changing recruitment marketplace. We studied online job sites, print media, employee referral programs, the budding social networks, and career fairs. We asked recruiters to rank each and, for online job sites, certain sub-sets on a scale of 1-to-5 for effectiveness. We compared the effectiveness ratings to dollars spent, hires made, and spending intention for the balance of 2007.