Webinar: Recruiters Rate Advertising Effectiveness

Are job boards still the most popular recruiting tool?

The findings discussed in this webinar are part of the first comprehensive study of recruitment advertising effectiveness to be conducted on a broad national scale. ERE Media and Classified Intelligence collaborated in developing the survey and analyzing the results.

We wanted to provide guidance to recruiters looking to get the best results from their advertising budgets and to advertising publishers, whether print or online, seeking to understand the changing recruitment marketplace. We studied online job sites, print media, employee referral programs, the budding social networks, and career fairs. We asked recruiters to rank each and, for online job sites, certain sub-sets on a scale of 1-to-5 for effectiveness. We compared the effectiveness ratings to dollars spent, hires made, and spending intention for the balance of 2007.

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View the webinar here.

Madeline Laurano is the Research Director, Talent Acquisition Solutions, within Aberdeen's Human Capital Management research practice, and is responsible for leading and collaborating on Aberdeen's research coverage across a range of HCM topics, including talent mobility, workforce planning, sourcing strategy, recruitment process outsourcing (RPO), employer branding, onboarding and talent acquisition. Additionally she is responsible for delivering research findings via published works, speaking engagements, on-line events, and Aberdeen's annual Human Capital Management Summit. Before joining the Aberdeen Group, Madeline was a talent systems analyst for the Newman Group, driving the company's success in the area of Talent Management Technology Evaluation and Selection. Madeline joined The Newman Group from Bersin & Associates, where she served as Principal Analyst of Talent Acquisition. Prior to joining Bersin, Madeline served as the Research Director for ERE Media where she created the ERE webinar series, published the Talent Acquisition Industry Analysis and Buyers Guide, lead the community discussion groups, and conducted various research products and services.


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