Webinar: T-Mobile: A Recruiting Success Story

Do recruiters care about retention? If not, I think they should.  I also think that Marty Fischer, Director of Talent Acquisition at T-Mobile, would agree with me. The role of the recruiter is to identify candidates. Today’s recruiters achieving competitive advantage are also measuring their efforts to prove that the candidates they acquired are the “right fit for the organization”.

Marty was kind enough to share his success story in obtaining spending and advertising metrics for T-Mobile. To that end, Marty discusses how they used that information to make better recruiting decisions and validate their recruitment strategy. His presentation includes:

·      Implementation of online tracking and management tools.

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·      Analysis of metrics and quality of hires.

·      Results (improved negotiations with media, diversification of spend, reduced costs, and enhanced employment brand exposure).

Madeline Laurano is the Research Director, Talent Acquisition Solutions, within Aberdeen's Human Capital Management research practice, and is responsible for leading and collaborating on Aberdeen's research coverage across a range of HCM topics, including talent mobility, workforce planning, sourcing strategy, recruitment process outsourcing (RPO), employer branding, onboarding and talent acquisition. Additionally she is responsible for delivering research findings via published works, speaking engagements, on-line events, and Aberdeen's annual Human Capital Management Summit. Before joining the Aberdeen Group, Madeline was a talent systems analyst for the Newman Group, driving the company's success in the area of Talent Management Technology Evaluation and Selection. Madeline joined The Newman Group from Bersin & Associates, where she served as Principal Analyst of Talent Acquisition. Prior to joining Bersin, Madeline served as the Research Director for ERE Media where she created the ERE webinar series, published the Talent Acquisition Industry Analysis and Buyers Guide, lead the community discussion groups, and conducted various research products and services.


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