Welcome to the first post of the Fordyce Letter Blog. I am excited and feel somewhat lucky to be the guy who was asked to put this all together. I have been a fan of the Fordyce Letter and the recruiting industry for a long time now. It’s an industry with no limits and the Fordyce Letter for those who receive it every month, know that there are plenty of real smart people pushing it’s knowledge base all of the time.
About a year ago, ERE media purchased the Fordyce Letter from Paul Hawkinson. It was a great transaction for everyone involved. The idea behind it was a simple one. Paul had been at it a long time and ERE media, one may say is just getting started. ERE media is one of the largest online and offline recruiting media companies out there. They publish a ton of great information and put on a number of well respected recruiting conferences each year. There are about 130,000 people in the recruiting industry who have an account with ERE. That’s a lot of people!
The Fordyce Letter for a long time has really been just a monthly newsletter going out to about 2000 people. I remember being amazed by this but this is exactly why an organization like ERE is the perfect organization to take the Fordyce Letter organization forward. It’s important to know that Paul also said that for every newletter shipped, there are around 4 or 5 others that read it as well. It’s my hope that as a result of the powerful marketing engine that ERE has, the amount of recruiters who will come to know the Fordyce Letter will increase dramatically. The more people with access, the more placements made. 2008 is going to be a great year.
So, what you are looking at here, located at www.fordyceletter.com, is a blog. The term blog has been around for many years now and really, a blog is an online page where one writes more often on it than a regular “website.” Of course there is more to it, but for now, we can leave it at that. I will write often about the benefits of recruiters and recruiting organizations having a blog. It’s a subject I know about and I have seen the benefits. Every day, there will be a new post on the Fordyce Letter Blog, and you the reader will be able to comment and make your own ideas known.
We have archived three years of the Fordyce Letter and all of it is available to you at no charge here on the site. The archived years are 2003, 2004, 2005. The archives contain so much valuable information that I suspect it is more than what is needed to make a living in this industry. Of course, there are multiple tiers to almost everything and when I visited with the recruiters in the Pinnacle Society, most of them have been subscribing for a lot more than 3 years. It kind of tells you something.
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One more thing, because it is the new year, have a look at this from 2004. It’s still the same.