Where the People Are

If you’re looking for the passive candidates, it might help to know where most of them are. Sure, you can find them in organization and association directories, college homepages, GeoCities and more. But what about looking at the most trafficked sites on the Net? Given that more than 160 million people use this tool, you’re bound to find a few that fit your needs. According to Nielsen/NetRatings, the following sites were the 25 most visited for the week ending May 2. Site Name Percentage of Home Users Who Visited:

  1. AOL Websites 39.5
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  3. Yahoo! 29.5
  4. MSN 25.8
  5. Lycos Network 17.2
  6. Excite Network 12.8
  7. GO Network 12.6
  8. GeoCities 11.4
  9. Time Warner 7.4
  10. Microsoft 6.8
  11. AltaVista 6.1
  12. Blue Mountain Arts 5.5
  13. eBay 4.7
  14. Snap 4.5
  15. Amazon 4.1
  16. AT&T 4.1
  17. CNET 3.6
  18. Xoom 3.4
  19. ZDNet 3.1
  20. CNN 2.9
  21. Real Networks 2.9
  22. InfoSpace 2.8
  23. Broadcast.com 2.6
  24. LookSmart 2.1
  25. EarthLink 2.1
  26. News Corp. Online 2.1

Aside from offering you myriad ways to spend your money, most of these sites have one thing in common. They use interaction to hook their visitors – and it’s through that interaction that you can find the prospects you need. Think about it. At CNN, you can find discussion boards of the latest news events. If something in your industry has made the headlines, you’ll find many people discussing it – some even know what they’re talking about. Or at Lycos and Excite, visit the chat rooms relevant to the business sectors you’re involved in. Even Amazon.com lets readers review books. If there’s a book written on the art of programming in Cold Fusion and you need Cold Fusion developers, check out what they say about the book and then get in touch with them. You can even use AT&T for reverse lookups and search through the member directory at Earthlink. But unless you just want to spend money, stay away from eBay.

Jennifer Hicks, a seasoned Internet researcher who writes extensively on the use of the Internet for job hunters and recruiters, is a contributor to AIRS research. The AIRS Search Guide acts as your personal trainer, guiding you through our Advanced Internet Recruitment Strategies (AIRS) in a highly illustrated offline magazine. Each issue is full of new sourcing strategies, search examples, step-by-step procedures, and AIRS latest research for finding high-value passive candidates on the Internet. Contact AIRS at searchguide@airsproducts.com

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