White Truffles Come With Today’s Dot Jobs Update

Regular readers of this roundup, and of ERE, will be so very not shocked to know that there is a new website calls itself the “eHarmony of talent.”

But before we get to the love, we turn to the latest installment in the epic saga we call .JOBS, or, if you prefer, Dot JOBS.

To  refresh your memory and bring you up-to-date, this is the story of how .jobs, an Internet extension like .com or .net, became the focus of an international legal dispute when the wholesaler of .jobs addresses began to lend it out to DirectEmployers Association, which uses it today for its job board universe. That wasn’t the intent back in 2005 when SHRM and Employ Media (the for-profit registrar/wholesaler) when they partnered up to convince the Internet Corporation for Assigned Names and Numbers to create the new extension.

After much controversy, ICANN issued a notice of breach of contract, and the legal battle began. The .JOBS Charter Compliance Coalition, a party of interested job boards, industry groups, and others opposed to how the .Jobs extension is being used, has been pushing ICANN to move along the process of resolving the issue.

In March, the International Court of Arbitration finally appointed a third, and final, member of the hearing panel. So far though, no hearing schedule has been posted.

This lack of public information and slow posting of documents prompted the coalition to demand of ICANN that it comply with its own transparency policies and make available on its websites emails, correspondence, and legal briefs, exhibits and the like connected. And the Coalition wants to know when and where the arbitration hearing will take place, and a few other things, too.

In a parting note, the Coalition asked that its letter be posted online. So far, ICANN hasn’t, so we have here.

Never Say Never

If you’ve never seen “Never Work” before, it’s because it’s brand new. The team is still rolling out features and tweaking the front end of the site. Check out the site and you get the gist — candidates are asked questions about whether they have a wild imagination, get upset easily, prefer order or disorder, are creative, and more. That’s all matched to the personalities of successful employees in high-growth jobs.

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The project is currently self-funded by two co-founders, but they will look at other sources of money later.

Love Is in the Air

OK, back to that “eHarmony of talent” we mentioned above — it’s called Whitetruffle. Right now, it’s focusing on engineers in San Francisco and New York. About 5,000 engineers and about 200 employers are signed up. The two parties are matched using a special algorithm, and like eHarmony, it’s anonymous at first. When a candidate is told someone want to “get to know them better,” the candidate can agree to share their identifying info with the prospective employer. If a candidate has a special type that turns them on, they can put the word out. Romantic, eh?

More Harmony

Speaking of eHarmony, the makers of that site, perhaps enamored with everyone saying they want to be the eHarmony of talent, is apparently creating … drum roll please … an eHarmony of talent. The eHarmony folks are calling it Tidepool; they also say they are “working hard to launch a new site that’s going to revolutionize the working world.” Forbes says this:

There are 60 work types, each with a unique title (i.e. Sagoo is “The Maverick;” Buckwalter is a “Freeverse Poet”). The assessment works like a game in which users choose certain photographs over others and activities they would prefer over others (i.e. a biology class versus painting, working outside versus inside).

Tidepool’s creators told Forbes they “are hoping that Tidepool will help companies hire employees that fit within their culture … better teams, better workplaces, better one-one-ones.”

John Zappe writes for ERE, and consults with digital content operations, focusing on the advertising side. Todd Raphael works on ERE's website, conferences, awards, community, and more.


2 Comments on “White Truffles Come With Today’s Dot Jobs Update

  1. Thanks John and Todd.

    I wonder if White Truffle REALLY wants to be be the “e-Harmony of Meat”, I mean “Talent”. (Darn that association of the word “meat” when someone says “talent”! Don’t ever think about “meat” when someone says or writes”talent”. I mean it: don’t equate “meat’ with “talent”.) See below.

    Also, aren’t white truffles really expensive kinds of fungus dug up by pigs?

    Finally, isn’t “tidepool” a synonym for “backwater”?


    Keith “Guess I Know Who I Won’t Be Contracting For” Halperin


    January 27, 2010 2:03 PM

    eHarmony Settles Gay Discrimination Suit
    The online dating service eHarmony has agreed to settle a California lawsuit that claimed it discriminated against homosexuals.

    Under a proposed settlement filed Tuesday in Los Angeles Superior Court, eHarmony will link its straight and gay Web sites and allow people to use both without paying double fees.

    Plaintiff’s attorney Todd Schneider says the company also agreed to pay about $500,000 to an estimated 150 Californians to settle the class-action suit, plus around $1.5 million in court and attorney’s fees.


    Throughout the week there has been buzz on the Internet over one particular Chemistry TV ad. As many as 46 blogs have commented on this video:

    Comments included the following:

    “… apparently gay folks don’t have 29 dimensions of compatibility that hets do …” — Pandagon
    “As I see it, we should celebrate love in all its many forms.”
    “Anti-Gay eHarmony Asks Pro-Gay Chemistry.com to Cease Ads
    eHarmony Run By Homophobic Bible Beaters
    Dating website takes on eHarmony.com’s gay ban
    “A business that makes its living selling folks the joys of love and romance while peddling cheapshit bigotry out the side door, probably isn’t all that serious about the love and romance it’s dealing out the front door either.”
    “… a neat little rejection of corporate pandering to sexual bigotry …”
    “… so there you go – gays can’t get married, so they can’t find true love. Makes perfect sense.”

    eHarmony’s official stand on the issue

    After a search for truth, we’d like to present eHarmony’s official stand on this matter. Here it is, in chronological order, free of fluffy press-release- speak from eH’s public relations department.
    eHarmony’s own Help Section

    The following text was in eHarmony’s help section at least since November 11, 2003 and at least until February 5, 2005. NOTE: It has been pulled out.

    Does eHarmony offer same-sex matching?

    eHarmony does not offer same sex matching services. We’re sorry if the placement of recent advertising led you to believe that we offer this service. eHarmony’s matching system is designed to match highly compatible men and women who are seeking a successful long-term relationship. Our ongoing research has examined thousands of married couples to determine what factors predict the greatest degree of success in the marriage relationship.

    Based on over 35 years of clinical practice and empirical study, eHarmony has discovered what similarities and differences between men and women lead to their most successful unions. This unprecedented research into compatibility has been conducted with the goal of lowering the rate of unsuccessful marriages and divorce by providing singles with a tool for finding truly compatible matches with whom to pursue a relationship. With this goal in mind, eHarmony’s research has only examined heterosexual relationships.

    No ‘eHarmony’ for gays

    by Christopher Seely, Southern Voice, Dec. 19, 2003, http://www.sovo.com/print.cfm?content_id=1374

    Gay Internet surfers should spare themselves the 30 to 40 minutes it takes to complete a personality profile for eHarmony.com, an online dating service.

    The matchmaking site doesn’t allow same-sex couplings because some members could be “turned off” by references to “MSM [men seeking men]” or “WSW” on the site, according to Dr. Steve Carter, director of research and product development.

    “We are trying to be sensitive, but you get to the dilemma of trying to make everybody happy,” Carter said. “A lot of the core audience for the service are the Christian religious conservatives who would be turned off.”

    Some visitors to the site complain that eHarmony.com doesn’t warn gay hopefuls up front that same-sex matchmaking isn’t included — before they fill out the site’s personality profile designed by psychologists.

    The site’s developers considered implementing pop-up messages on the first page to forewarn gay surfers of the site’s policy, but site officials didn’t want to scare away their target audience on the first page, Carter said.

    Instead, an explanation of the site’s policy excluding gays was added in the Frequently Asked Questions sub-page, after gay users wrote in.

    “We’re sorry if the placement of recent advertising led you to believe that we offer this service,” the explanation states. “eHarmony’s matching system is designed to match highly compatible men and women.”

    The “phenomenon” of gay singles who want to find long-lasting relationships through the site is “relatively recent” since the site’s inception in 2000, Carter said.

    “We don’t provide matchmaking for homosexual relationships,” Carter said. “What we are doing is trying to help solve a problem, and gay relationships just aren’t our agenda.”

    The founding principle for eHarmony.com is to “mitigate and prevent divorce” in heterosexual marriages by using more than 35 years of research into what makes marriage work compiled by Dr. Neil Clark Warren …

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