Yahoo Recruits On Google; HotJobs Officially For Sale

The technology insider website TechCrunch says Yahoo has launched a curious recruitment advertising program that involves buying keywords against the names of former employees.Shachter

Just before Christmas, TechCrunch reported that Delicious founder and former Yahoo executive Joshua Schachter discovered that searching on his name on Google brought up a recruitment ad for Yahoo. He announced in a tweet saying “yahoo’s running recruiting ads against my name. classy.”

Schachter joined Yahoo when it bought Delicious in 2005. He left three years later, part of a mass exodus of top talent that left the company reeling .

Turns out that Schachter isn’t the only ex-Yahooer to find ads popping up on their Google search results pages.  TechCrunch said PHP creator Rasmus Lerdorf is among the keyworded.

No comment yet from Yahoo.

HotjobsSpeaking of Yahoo, CEO Carol Bartz confirmed what has been an open secret: HotJobs is for sale. peHUB reported last summer that HotJobs was being shopped, but Yahoo wouldn’t confirm the report, though Bartz had indicated the company was weighing its strategic importance.

Now, though, Bartz told an investment conference earlier this month that Yahoo would sell HotJobs “if we got a decent price…”

What might that price be? Bartz didn’t say, but probably not enough to make a significant difference to the $6 billion (in revenue) company.

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Last I heard, HotJobs was at least a contributor to Yahoo’s bottom line, netting around $50 million annually. That number is probably a little higher, since that figure is more than a year old.

Selling HotJobs is not going to be easy. Dice took a look. Monster supposedly also has. Don’t know about CareerBuilder, but I would have to assume the company at least kicked the tires. May have even done a bit more, since HotJobs has an extensive newspaper partner network and CareerBuilder is a newspaper-owned holding.

To make sense, any deal would have to include a traffic agreement with Yahoo and the newspaper partner network. HotJobs is the job channel for Yahoo.com, which is the world’s biggest traffic destination. Yahoo funnels traffic to HotJobs from links on the site while the several hundred newspaper partners do likewise.

(Yahoo used to maintain a list of its partner sites, as most job boards do. But the link now returns an error message. That may be part of a general corporate indifference to the site. The press center link to “Press Releases and Info Flashes” hasn’t been updated since 2008.)

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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