ZipRecruiter Testing an Interesting ‘Check Salary’ Feature on Job Ads, Including Its Own

ZipRecruiter is testing a new feature on its site that it hopes will get more employers to provide salary information about a job.

On some job ads on ZipRecruiter, the feature I noticed last week gives job candidates the choices of either applying for a job or pressing a button that says “check salary.”

In a proverbial case of (like SmashFly) sampling one’s own dog food, ZipRecruiter is also trying this for jobs at its own company.

What happens is if a salary is not posted, ZipRecruiter displays the “check salary” button. If someone clicks on it, ZipRecruiter makes a log of it, and also provides hiring manager with a tally of how many overall people have requested salary information for a job. That note provides a link for managers to update the salary.

If an employer then updates the salary, the job seeker gets a link letting them know.

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The point is to get more employers to give compensation information up front, something I emailed Raghav Singh about to get his take.

“This is a simple feature but it does have a lot of value,” he says. “… a candidate has no way to ask anything about the job at the time they apply. I can see that allowing for any communication from candidates can inundate recruiters with questions, but it can be automated. Certainly the salary question can be responded to without someone having to send an email. It’s also useful feedback for the employer — if too many candidates are opting out following a response, then clearly the salary is too low.”


2 Comments on “ZipRecruiter Testing an Interesting ‘Check Salary’ Feature on Job Ads, Including Its Own

  1. Here is the problem with their assumption: salaries are not set in stone. If I open a mid-level position for, say, a product manager but I have a great senior candidate that applies, I will up-level the position and the salary. Same with a senior position and a more junior candidate. In this case, it would be false advertising to the junior candidate. This feature doesn’t even begin to take on the issue of internal equity (which is one of the major reasons employers don’t publish more salary information per job.) I think it is up to a candidate to do their homework and then begin a dialogue with a recruiter. The truth is that a “coin operated” candidate is the least valuable, regardless of their skill set. And a “check salary” feature cannot factor in things that may comprise a total compensation package. It would be better for the candidate if there was a link to industry/geographic regions (like Payscale or provide) ranges for the type/s of positions they are looking for.

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